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extracetera

we shoot the content people stop for, then run the accounts it lives on.

social media agency · napa valley

tractor driver in a vineyard at first light
first light

most brands don't need more content. they need better content, shot by people who know the room and posted by people who know the feed. we're photographers and filmmakers first. strategy, editing, posting and paid are the et cetera. we do all of it.

selected work

night harvest under headlamps
night harvest
long candlelit dinner table with guests toasting
long table
singer on a smoky stage under red light
stage
wine bottle standing in sunlit dust
dust bottle
chef at a steel kitchen pass
chef pass
surfer walking out of the ocean
surf
two people beside a lit wall of wine bottles
wine wall

33 frames and a reel. the full set lives on the work page.

services

everything after the shutter, too.

one team from the first idea to the last reply. we plan it, shoot it, cut it, post it, and put money behind what works.

process

three steps, every month.

01

sit down

we learn the brand, the people and the room. you leave with a plan: pillars, a calendar and a shot list for the first month.

photo shoot in a vineyard with a softbox
02

shoot

we come to you. stills and motion in one visit, made close and quiet in a photojournalistic style, so people look like themselves.

vineyard worker backlit by the sun
03

post, learn, repeat

we edit, publish, reply and report. what works gets more attention and more budget. what doesn't gets cut.

dinner party in a barn under a chandelier

let's make
the extra.