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about

about

extracetera is a social media agency run by a photographer, filmmaker and composer. we make the work, and we run the feed it lives on.

extra+et cetera

ex·tra·cet·er·a

/ˌek-strə-ˈset-ər-ə/ · noun
  1. 1.
    the extrathe frame nobody else got. the light, the hands, the look across the table.
  2. 2.
    et ceteraeverything after it: strategy, editing, captions, scheduling, community, paid.
  3. 3.
    togethera feed that feels the way the place does when you're standing in it.
warm restaurant dining room with pendant lights
woman smiling among grapevines

founder

evan roscoe
founder / director

“capturing moments in an elevated, artistic, yet authentic style has been my greatest source of inspiration.”

— evan roscoe

evan built btv imaging photographing and filming wine country, restaurants, concerts and the people behind them. many of those clients became friends. extracetera is the next step: the same eye pointed at your feed every week, with the strategy, editing and paid support to make it count.

btv imaging →

principles

high touch

we shoot in a photojournalistic style: close to the moment and out of the way. people end up looking like themselves.

made, not pulled

every frame on your feed is made for your brand, by us. no stock, no filler.

the feed is the product

a great shoot only matters if it lands. we plan around what people actually see on their phones, then measure it.

harvest bin lifted over foggy vines

capabilities

strategy

  • audits
  • content pillars
  • calendars
  • launch plans

production

  • photography
  • short film
  • reels
  • behind the scenes

post

  • editing
  • color
  • sound + original music
  • captions

growth

  • posting
  • community
  • meta ads
  • reporting

work with
us.